Retail (POS) and Customer Analytics

Nationwide Sales

Contribution of the two companies to the Merger

Analyzing Items that were Frequently Bought Together

Revenue Analysis

Profitability Analysis

Sales Analysis

Analyzing Holiday Season

Identifying Customer Base and their geographic location

Analyzing Customer Base & Affordability

Customer Analytics

Project information

  • Category: BI Dashboard
  • Client: E-Commerce
  • GitHub:
  • Tableau:

Designed a robust modern dashboard with Navigation panels that focus on various aspects of business and point of sales. To make this focused on context I have used Tableau concepts like LOD Expressions, Dimension Filters, Context filters, Descriptive tooltips, Parameters, Calculated fields, and Table Calculations.

This dashboard presents major insights regarding profitability using the 80/20 rule ie. 80% of the profit is drawn in by 20% of the products in this case only the top 8.98% of the products make 80% of the organization's total profit.